The Broad (pronounced brode) is a contemporary art museum founded by philanthropists Eli and Edythe Broad located on Grand Avenue in downtown Los Angeles. Admission is free and there’s 2 ways to visit: get your tickets in advance, or stand in line. Tickets are released the 1st of each month, and I was able to get tickets for Memorial Weekend.
Our time slot was for 11:30 am, and I was hoping we would not be too late to get a ticket for Yayoi Kusama’s Infinity Mirrored Room which is being displayed until September. At 11:45, we made our way to the sign up kiosk (basically an iPad on a stand) and was assigned a place in line, with 422 parties ahead of me.
The museum is divided into 3 floors:
- Ground floor has the gift shop, the Infinity Mirror exhibit, the Oracle (another limited engagement exhibit) and other exhibits in the area behind the gift shop.
- 2nd floor had administrative offices and restrooms
- 3rd floor has the bulk of the exhibits, featuring their latest collections.
After securing our place in the Infinity Mirror Room queue, we headed to the 3rd floor and was greeted by “The Tulips” from Jeff Koons.
We made our way to Andy Warhol, past Chuck Close, and through Cy Twombly. My favorite room was pop-art icon Roy Lichtenstein, who’s one of my favorite contemporary artist.
One of the most popular, contemporary artist Jeff Koons (the one who did The Tulips) had a large display of his famous “Balloon dog (blue)”, along with Rabbit, and Michael Jackson with Bubbles (his pet monkey).
Other highlights include Under the Table by Robert Therrien, and Raymond & Tobey by John Ahern
We were pretty much done at The Broad at 3:30, but we still had to wait for our turn in the Infinity Mirror Room. We left to cross the street to a Starbucks and at 4:15, we got the call to return to the exhibit and it was worth the wait. The room can accommodate 1 or 2 people, and they allow 1 visit per person, and for 45 seconds. I can only speak for myself, but it was worth the wait, and I am happy we went.